Comments on: Trimming the Fat http://thewhole9.com/blogs/barewitness/2010/04/19/trimming-the-fat/ A creative blog by Brian Leighton on The Whole 9 Fri, 9 Dec 2011 15:47:42 -0800 http://wordpress.org/?v=2.9.1 hourly 1 By: lisa1linenlady http://thewhole9.com/blogs/barewitness/2010/04/19/trimming-the-fat/comment-page-1/#comment-136 lisa1linenlady Sat, 24 Apr 2010 21:41:41 +0000 http://thewhole9.com/blogs/barewitness/?p=130#comment-136 In our home decor business, when clients are starting a project, I frequently ask them about their personal style. Are they looking for something traditional, contemporary, transitional or eclectic? Are they a "Less is More" kind of person, or do they prefer a "More is Not Enough" sort of approach? I totally get the “Less is More” idea, especially in our marketing. I have a mantra: KISS (Keep it Simple, Stupid). With the avalanche of information we are forced to sift through daily, the truth is that the public has less than two seconds to react to your message when it comes to advertising. But my brain is a beehive of activity and initially I like to include all of my ideas (even the silly ones) and then distilling them down to their most essential and relevant components. In decorating there is also something to be said about the concept of layering: implementing variations of a theme and using our favorite objects in arrangements that are ever evolving. I like incorporating my relics from the past and my fabulous finds. I even include the discarded which I will frequently re-purpose into my garden or for a future art project. I have a big house for the present and I embrace my insane collections; and honestly, I'm not sure I trust people who don't have "stuff." I believe in having a joy of living and using that in everything I do. I think both approaches can be valid depending on your personal decorating style and the circumstances of the moment. You can go both ways. La Vita e` Bella! In our home decor business, when clients are starting a project, I frequently ask them about their personal style. Are they looking for something traditional, contemporary, transitional or eclectic? Are they a “Less is More” kind of person, or do they prefer a “More is Not Enough” sort of approach?

I totally get the “Less is More” idea, especially in our marketing. I have a mantra: KISS (Keep it Simple, Stupid). With the avalanche of information we are forced to sift through daily, the truth is that the public has less than two seconds to react to your message when it comes to advertising. But my brain is a beehive of activity and initially I like to include all of my ideas (even the silly ones) and then distilling them down to their most essential and relevant components.

In decorating there is also something to be said about the concept of layering: implementing variations of a theme and using our favorite objects in arrangements that are ever evolving. I like incorporating my relics from the past and my fabulous finds. I even include the discarded which I will frequently re-purpose into my garden or for a future art project. I have a big house for the present and I embrace my insane collections; and honestly, I’m not sure I trust people who don’t have “stuff.”

I believe in having a joy of living and using that in everything I do. I think both approaches can be valid depending on your personal decorating style and the circumstances of the moment. You can go both ways. La Vita e` Bella!

]]> By: chinue7756 http://thewhole9.com/blogs/barewitness/2010/04/19/trimming-the-fat/comment-page-1/#comment-135 chinue7756 Fri, 23 Apr 2010 15:00:45 +0000 http://thewhole9.com/blogs/barewitness/?p=130#comment-135 Thank you so much for sharing your insight of marketing your art. It was very interesting. Thank you so much for sharing your insight of marketing your art. It was very interesting.

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