Were you watching the Super Bowl ads this past Sunday? Did you see the commercial for the Air Force Reserve?
Take a look at the ad here: Grab Some Air – (it starts at about 8 sec.)
Recognize that tune?
If not, take a look at this video: Fell In Love With A Girl
Nope; the White Stripes were not amused.
Last Monday, they wrote on their Third Man Records site:
We believe our song was re-recorded and used without permission of the White Stripes, our publishers, label or management.
The White Stripes take strong insult and objection to the Air Force Reserve presenting this advertisement with the implication that we licensed one of our songs to encourage recruitment during a war that we do not support.
The White Stripes support this nation’s military, at home and during times when our country needs and depends on them. We simply don’t want to be a cog in the wheel of the current conflict, and hope for a safe and speedy return home for our troops.
We have not licensed this song to the Air Force Reserve and plan to take strong action to stop the ad containing this music.
The next day, according to the New York Times, the Air Force Reserve issued this statement:
In response to the claims being made today regarding the Air Force Reserve regional ad that aired in select markets during the Super Bowl, the Air Force Reserve, through its advertising agency [Blaine Warren Advertising], hired Fast Forward Music of Salt Lake City to score original music for its commercial. There was never any intention to utilize any existing music or to sound like any music by the band White Stripes or any other musical performer. Any similarity or likeness to any other music is completely unintentional.
The composer, Kem Kraft, a freelance musician based in Salt Lake City, said:
I’m sorry it sounds the same. It wasn’t my intention, truly, truly, truly.
[If the White Stripes] want to call me and talk to me, as far as I’m concerned, I’m responsible for this. Just me.
I’m pretty much a one-man band here. It doesn’t have anything to do with the Air Force. They didn’t know anything, and I didn’t know anything either.
Mike Lee, the owner of Fast Forward Productions, said:
We went back and forth on the song several times. We changed stuff quite a bit, just to match the tempo of how I cut it together.
I wasn’t familiar with the White Stripes song. I’ve heard of the White Stripes but I’m not a listener of theirs. I had no idea there was similarity until after the fact.
So if the White Stripes sue for copyright infringement they will need to prove that the composer had access to their song and that there is a “substantial similarity” between the music. They do not need to prove “intent.”
You are the judge. Did the Air Force grab some music?