by Mike Hayward, editor, The Whole 9 Photography Blog
[Full disclosure: I am not related to anyone at Photoshelter.com, nor do I own stock in the company, nor have they recompensed me in any manner for writing this nice article about them.]

Photoshelter keeps looking better and better to me as an online photo web site. Photoshelter is (of course) a business first, offering online assistance in getting your very own photo web site up and running, either for next to nothing or lots of money – all depending on how good you want to look and how much of your stuff you think you can realistically sell. But they’re not too shabby when they simultaneously offer up user-friendly articles, information – even web-based seminars or “webinars.” Of course, most of that is on their Photoshelter blog side. Regardless of where they are, the Photoshelter team has their act together.

I’ve attended two of their recent webinars and what they might lack in pizazz they certainly make up in substance. “Attended” is a much-too-formal word. What you do is get on their e-mail list, get notified and sign up for one of their webinars, get a confirmation e-mail and, when the date and time rolls around, you click on, kick back, and enjoy… Unless you’re like me – in which case you bar the door to a darkened room, sit at attention in a straight-back chair, and take copious notes.
The most recent Photoshelter webinar featured a visit with photographer Tim Mantoani.
“Tim Who?” someone asks. Hey, no points off for ignorance here. In fact – at least for me – that’s the whole point of the Photoshelter webinars: get to know some respected photographers, hear how they shoot, what they shoot and why, look at some of their better known images, and become interested enough in these people to actually go to their web sites and kick yourself up and down the stairs for not being able to make photographs like them.
(There should be a single word for the simultaneous feelings of hate and envy, appreciation and resentment. Not remembering what that word is, I will move on using another word.)
I am chagrined, I say, chagrined when I look upon the work of someone like Tim Mantoani. And then I get more upset as I listen to this guy (on the webinar) and I begin to realize what a nice guy he is. And then the epiphany comes… I am blessed by his blessedness. I will become a better photographer by his grace and talent. (Go ahead – sneak over to Tim’s website and see if you don’t slowly feel the same way. Go ahead, take in the Photoshelter webinar with Tim and hear what he has to say about his personal head-on with cancer. See if that doesn’t choke you up and make you say “Dammit! I don’t want to be like Tim Mantoani! I WANT TO BE TIM MANTOANI!!)
Waitaminute, waitaminute!!! – Don’t do any of that now. Stay with me here until I finish. Here, I’ll let you see his splash page and that’ll have to hold you for the time being:
Okay. Moving on.
The title of the webinar was “Focus on your passion: Finding yourself in your photography.” (You can find the replay on the Photoshelter blog site if you have 90 minutes to spare.) The host/moderator was the ever agreeable Allen Murabayashi, the guy behind Photoshelter (I think). If you scroll back up to the picture of the Photoshelter team, I believe Allen is the second guy from the right – the one with his hand up (probably directing the photographer).
Here we go with my notes:
“Build your book” (I’m guessing Tim meant your portfolio.) This will show everyone that you’re not a one-trick pony and should help lead to different kinds of shooting assignments.
Anytime you’re out on assignment, always find time to shoot for yourself. As Tim said, “If you are selling photography, then the cheapest price will get you the job. However, if you are selling the photographer, you have to make the client buy you. Find time (even when you’re out on assignment) to shoot personal work – and then promote it!” Tim went on to talk about the many times he would shoot something for fun and how these images were parlayed into money or similar shooting assignments (and more money).
Put your passion into your photography; if it’s honest and sincere, it will resonate with other people. One of Tim’s passions was shooting famous photographers with a 20 by 24-inch Polaroid camera (we’re talking about a BIG camera here) to build his terrific “Great Photographs” project. Here’s what the studio set up looked like:

Quite often Tim would mention some person he would run into while on an assignment and, because Tim had a vision of that person in an image in his head, he would say “I’ll pay you fifty dollars if you…”
A large softbox is often the only lighting equipment he’ll take on a (location) shoot.
If you keep saying things like “I can’t afford to go to…” or “I can’t afford to buy a…” you are denying both your potential and your future as a photographer.
A portfolio tells potential clients that you can deliver the same good work in a certain style over and over again. (As an example, I invite you to visit photographer Miles Aldridge’s web site and see if he doesn’t blow your mind with the same kind of images over and over again. You might want to do this after you finish my notes, otherwise I’ll never see you again.)
Always try to get a model release.
“Rejuvenate and re-invent!” Take something old and make it new. Take something new and make it old. Tim has taken classes in making wet plate tintypes and he has a working penny arcade photo booth in his studio. He has used both techniques to make new and profitable work for himself.
If you’re shooting a group of people, try to make an unspoken connection between all of them.
“You are the author of your own life story.” “Sometimes the simple pictures are the best” (e.g., shooting white on white.) “Take the biggest chance when you have the biggest opportunity.” “Build a support system to keep you on task.” “Hold yourself accountable.” “This is not a dress rehearsal.” Remember: “You won’t care about what you did in life; You’ll care about what you didn’t do.” “The roller coaster is more fun than the merry-go-round,” and so on.
“Go talk to people,” Tim advises – and he’s talking specifically about people who are involved in the photography business. Ask if you can buy them a drink sometime (All you want to do is talk about photography, not sell them a photograph).
The best way to get a foot into an agency, Tim confesses, is to flatter someone. (Know what they have done, find something they’ve done that you like, and tell them you like what they did.)
Stay in touch with the people you meet and talk to.
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Well, I know you have a lot of website-jumping to do, so I’ll simply say “that’s it.” And, hey! Remember to stay in touch!