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A creative blog by Tracy Larrua on The Whole 9

Tracy (or Trace, as friends call her) Larrua lives and works between Hawaii and L.A. A seasoned pr/marcom specialist who has worked primarily in the hospitality and entertainment industries, she enjoys teaching her “Get The Word Out” pr workshops and volunteering her time with non-profits. When not glued to her sassy MacBook, you can find her relaxing at the beach, enjoying live theatre, or at a BBQ with friends.

Monthly Archives: August 2008

The Mentoring Mindset

When I started out in advertising about a hundred years ago, I was very fortunate.  One of my mentors was the head of Ogilvy & Mather Hawaii.  I worked with him on some very heavy duty accounts including the Hyatt Regency Waikiki and the Hyatt Regency Maui hotels.  I thought he’d put some more people [...]

You Are Where You Work

As a pr/marketing consultant, I am often asked about how to find or create the best environment to work in.  I’m no messiah, but I can tell you that what works for one person, may not work for another.  For instance, I know some colleagues that cannot function as well in a home office setting [...]

The Accidental Tourist

So, there I was playing tourist in my hometown of O’ahu, Hawai’i.  I just sat down in the food court of the largest outdoor mall in the nation, with my Korean bbq plate, just minding my own business, when two people sat right beside me to have their lunch on one of the large communal [...]

“Sentence & The City”

There are times when I can sit down and bang out one heck of a press release.  This is not one of those times.  I sat on a plane for 5-1/2 hours and couldn’t seem to get it together.  Why?  Well for one, even though I had all that time on the plane, being in [...]