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A creative blog by Tracy Larrua on The Whole 9

Tracy (or Trace, as friends call her) Larrua lives and works between Hawaii and L.A. A seasoned pr/marcom specialist who has worked primarily in the hospitality and entertainment industries, she enjoys teaching her “Get The Word Out” pr workshops and volunteering her time with non-profits. When not glued to her sassy MacBook, you can find her relaxing at the beach, enjoying live theatre, or at a BBQ with friends.

Daily Archives: September 11, 2011

Remembering 911 – Crisis Communication Case

Let’s face it. Many of us will never have to worry about a crisis communication situation as massive as 9-11, but in the case something does happen to your client or your company, are you prepared? Is a spokesperson designated? Do you have a well thought out statement? Do you know how to speak to a reporter?