I watched FOX news the morning Barack Obama announced that his running mate would be Delaware senator Joe Biden. I would read later that day about the decision in the Los Angeles Times and learn more about it on CNN, but I was most interested in how FOX –the Mad Magazine of news programs — would charge out of the gate with the announcement.
Their immediate reaction was somewhat limp and puzzling, and I suspect FOX strategy was based on who they believe their target audience is. There were no sound bites from Senator Biden’s past speeches that blared contradiction, and none of the jowly commentators mentioned suspect senate voting records, supposed plagiarizing, or committees that Hard-luck Joe had participated in.
Instead of revealing something with gasp-appeal and clout, FOX harped on Joe Biden’s 1.3 million dollar house!
1.3 million dollars!!!
This reminded me of that scene in the first Austin Powers movie when the villain Dr. Evil, finally awake after being cryogenically frozen since the sixties, decides to hold the world ransom for… one million dollars! He mistakenly believes it’s a lot of money, but his advisors assure him that he has undershot way too much.
I live in California, and even though it’s true that the average house price here is the nation’s highest, 1.3 million dollars in America’s heartland and the Midwest still won’t get you a pad in the Rockefeller’s neighborhood, but that’s how FOX treated their scoop when revealing the worth of the ‘Biden Compound’ (FOX did conveniently neglect to mention John McCain’s 13 houses and the Bush family’s fortune.)
FOX decision-makers must know something about their audience. After all, it’s a highly successful network. And that’s what bothers me; that so many average people, probably good-intentioned people, working people, choose to be duped and fed dribble.
I guess FOX selected the perfect name for their network.
In The American Heritage Dictionary;
fox (foks) 1. To trick or fool by ingenuity or cunning; outwit. 2. To baffle or confuse.
So, with the Republican announcement that Alaska governor Sarah Palin will team up with McCain, who do you think will win the presidential election?
